diff --git a/internal/endpoint/endpoint.go b/internal/endpoint/endpoint.go
index cacf32e0..d612ccfb 100644
--- a/internal/endpoint/endpoint.go
+++ b/internal/endpoint/endpoint.go
@@ -63,7 +63,7 @@ type Endpoint struct {
 	Kafka struct {
 		Host      string
 		Port      int
-		QueueName string
+		TopicName string
 	}
 	AMQP struct {
 		URI          string
@@ -157,8 +157,8 @@ func (epc *Manager) Validate(url string) error {
 func (epc *Manager) Send(endpoint, msg string) error {
 	for {
 		epc.mu.Lock()
-		conn, ok := epc.conns[endpoint]
-		if !ok || conn.Expired() {
+		conn, exists := epc.conns[endpoint]
+		if !exists || conn.Expired() {
 			ep, err := parseEndpoint(endpoint)
 			if err != nil {
 				epc.mu.Unlock()
@@ -370,14 +370,14 @@ func parseEndpoint(s string) (Endpoint, error) {
 		// Parsing Kafka queue name
 		if len(sp) > 1 {
 			var err error
-			endpoint.Kafka.QueueName, err = url.QueryUnescape(sp[1])
+			endpoint.Kafka.TopicName, err = url.QueryUnescape(sp[1])
 			if err != nil {
 				return endpoint, errors.New("invalid kafka topic name")
 			}
 		}
 
 		// Throw error if we not provide any queue name
-		if endpoint.Kafka.QueueName == "" {
+		if endpoint.Kafka.TopicName == "" {
 			return endpoint, errors.New("missing kafka topic name")
 		}
 	}
diff --git a/internal/endpoint/kafka.go b/internal/endpoint/kafka.go
index e450fe0d..eb6080a5 100644
--- a/internal/endpoint/kafka.go
+++ b/internal/endpoint/kafka.go
@@ -3,6 +3,7 @@ package endpoint
 import (
 	"errors"
 	"fmt"
+	"github.com/tidwall/gjson"
 	"sync"
 	"time"
 
@@ -71,8 +72,14 @@ func (conn *KafkaConn) Send(msg string) error {
 		conn.conn = c
 	}
 
+	// parse json again to get out info for our kafka key
+	key := gjson.Get(msg, "key")
+	id := gjson.Get(msg, "id")
+	keyValue := fmt.Sprintf("%s-%s", key.String(), id.String())
+
 	message := &sarama.ProducerMessage{
-		Topic: conn.ep.Kafka.QueueName,
+		Topic: conn.ep.Kafka.TopicName,
+		Key:   sarama.StringEncoder(keyValue),
 		Value: sarama.StringEncoder(msg),
 	}