diff --git a/extra/redisotel/config.go b/extra/redisotel/config.go
index 5b558aa2..72f9fc9a 100644
--- a/extra/redisotel/config.go
+++ b/extra/redisotel/config.go
@@ -12,8 +12,9 @@ import (
 type config struct {
 	// Common options.
 
-	dbSystem string
-	attrs    []attribute.KeyValue
+	dbSystem   string
+	attrs      []attribute.KeyValue
+	spanNameFn func(hook TracingHook, defaultName string) string
 
 	// Tracing options.
 
@@ -82,7 +83,7 @@ func WithAttributes(attrs ...attribute.KeyValue) Option {
 	})
 }
 
-//------------------------------------------------------------------------------
+// ------------------------------------------------------------------------------
 
 type TracingOption interface {
 	baseOption
@@ -114,7 +115,22 @@ func WithDBStatement(on bool) TracingOption {
 	})
 }
 
-//------------------------------------------------------------------------------
+type TracingHook int
+
+const (
+	TracingHookDial TracingHook = iota
+	TracingHookProcess
+	TracingHookProcessPipeline
+)
+
+// WithSpanName provides a function to customize the span names.
+func WithSpanName(f func(hook TracingHook, defaultName string) string) TracingOption {
+	return tracingOption(func(conf *config) {
+		conf.spanNameFn = f
+	})
+}
+
+// ------------------------------------------------------------------------------
 
 type MetricsOption interface {
 	baseOption
diff --git a/extra/redisotel/tracing.go b/extra/redisotel/tracing.go
index 0bbf692a..3cdf0586 100644
--- a/extra/redisotel/tracing.go
+++ b/extra/redisotel/tracing.go
@@ -91,7 +91,12 @@ func (th *tracingHook) DialHook(hook redis.DialHook) redis.DialHook {
 			return hook(ctx, network, addr)
 		}
 
-		ctx, span := th.conf.tracer.Start(ctx, "redis.dial", th.spanOpts...)
+		spanName := "redis.dial"
+		if th.conf.spanNameFn != nil {
+			spanName = th.conf.spanNameFn(TracingHookDial, spanName)
+		}
+
+		ctx, span := th.conf.tracer.Start(ctx, spanName, th.spanOpts...)
 		defer span.End()
 
 		conn, err := hook(ctx, network, addr)
@@ -126,7 +131,12 @@ func (th *tracingHook) ProcessHook(hook redis.ProcessHook) redis.ProcessHook {
 		opts := th.spanOpts
 		opts = append(opts, trace.WithAttributes(attrs...))
 
-		ctx, span := th.conf.tracer.Start(ctx, cmd.FullName(), opts...)
+		spanName := cmd.FullName()
+		if th.conf.spanNameFn != nil {
+			spanName = th.conf.spanNameFn(TracingHookProcess, spanName)
+		}
+
+		ctx, span := th.conf.tracer.Start(ctx, spanName, opts...)
 		defer span.End()
 
 		if err := hook(ctx, cmd); err != nil {
@@ -163,7 +173,12 @@ func (th *tracingHook) ProcessPipelineHook(
 		opts := th.spanOpts
 		opts = append(opts, trace.WithAttributes(attrs...))
 
-		ctx, span := th.conf.tracer.Start(ctx, "redis.pipeline "+summary, opts...)
+		spanName := "redis.pipeline " + summary
+		if th.conf.spanNameFn != nil {
+			spanName = th.conf.spanNameFn(TracingHookProcessPipeline, spanName)
+		}
+
+		ctx, span := th.conf.tracer.Start(ctx, spanName, opts...)
 		defer span.End()
 
 		if err := hook(ctx, cmds); err != nil {