diff --git a/schema/serializer.go b/schema/serializer.go
index 68597538..09da6d9e 100644
--- a/schema/serializer.go
+++ b/schema/serializer.go
@@ -1,11 +1,12 @@
 package schema
 
 import (
+	"bytes"
 	"context"
 	"database/sql"
 	"database/sql/driver"
+	"encoding/gob"
 	"encoding/json"
-	"errors"
 	"fmt"
 	"reflect"
 	"strings"
@@ -32,6 +33,7 @@ func GetSerializer(name string) (serializer SerializerInterface, ok bool) {
 func init() {
 	RegisterSerializer("json", JSONSerializer{})
 	RegisterSerializer("unixtime", UnixSecondSerializer{})
+	RegisterSerializer("gob", GobSerializer{})
 }
 
 // Serializer field value serializer
@@ -83,7 +85,7 @@ func (JSONSerializer) Scan(ctx context.Context, field *Field, dst reflect.Value,
 		case string:
 			bytes = []byte(v)
 		default:
-			return errors.New(fmt.Sprint("Failed to unmarshal JSONB value:", dbValue))
+			return fmt.Errorf("failed to unmarshal JSONB value: %#v", dbValue)
 		}
 
 		err = json.Unmarshal(bytes, fieldValue.Interface())
@@ -123,3 +125,33 @@ func (UnixSecondSerializer) Value(ctx context.Context, field *Field, dst reflect
 	}
 	return
 }
+
+// GobSerializer gob serializer
+type GobSerializer struct {
+}
+
+// Scan implements serializer interface
+func (GobSerializer) Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) (err error) {
+	fieldValue := reflect.New(field.FieldType)
+
+	if dbValue != nil {
+		var bytesValue []byte
+		switch v := dbValue.(type) {
+		case []byte:
+			bytesValue = v
+		default:
+			return fmt.Errorf("failed to unmarshal gob value: %#v", dbValue)
+		}
+		decoder := gob.NewDecoder(bytes.NewBuffer(bytesValue))
+		err = decoder.Decode(fieldValue.Interface())
+	}
+	field.ReflectValueOf(ctx, dst).Set(fieldValue.Elem())
+	return
+}
+
+// Value implements serializer interface
+func (GobSerializer) Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (interface{}, error) {
+	buf := new(bytes.Buffer)
+	err := gob.NewEncoder(buf).Encode(fieldValue)
+	return buf.Bytes(), err
+}
diff --git a/tests/serializer_test.go b/tests/serializer_test.go
index 3ed733d9..a8a4e28f 100644
--- a/tests/serializer_test.go
+++ b/tests/serializer_test.go
@@ -19,11 +19,20 @@ type SerializerStruct struct {
 	Name            []byte                 `gorm:"json"`
 	Roles           Roles                  `gorm:"serializer:json"`
 	Contracts       map[string]interface{} `gorm:"serializer:json"`
+	JobInfo         Job                    `gorm:"type:bytes;serializer:gob"`
 	CreatedTime     int64                  `gorm:"serializer:unixtime;type:time"` // store time in db, use int as field type
 	EncryptedString EncryptedString
 }
 
 type Roles []string
+
+type Job struct {
+	Title    string
+	Number   int
+	Location string
+	IsIntern bool
+}
+
 type EncryptedString string
 
 func (es *EncryptedString) Scan(ctx context.Context, field *schema.Field, dst reflect.Value, dbValue interface{}) (err error) {
@@ -56,6 +65,12 @@ func TestSerializer(t *testing.T) {
 		Contracts:       map[string]interface{}{"name": "jinzhu", "age": 10},
 		EncryptedString: EncryptedString("pass"),
 		CreatedTime:     createdAt.Unix(),
+		JobInfo: Job{
+			Title:    "programmer",
+			Number:   9920,
+			Location: "Kenmawr",
+			IsIntern: false,
+		},
 	}
 
 	if err := DB.Create(&data).Error; err != nil {